Made for the holiday season, this campaign was designed to capture a more grounded and personal rhythm, those in-between moments where the cook tastes, adjusts, and enjoys a moment to themselves. We wanted to avoid tired seasonal clichés (no glitter, no garlands) and instead evoke a calm, generous tone through palette, form, and negative space.

The images ran across email and social, and helped evolve our visual language into something more considered that centred on ETO’s distinctive silhouette and premium materials. The goal was to shift away from the typical ‘wine gadget’ positioning and present ETO as a slower, more thoughtful companion to food and wine and as much a lifestyle accessory as a quality coffee grinder or carbon steel knife.