Pears is a brand with well over two centuries of heritage and was one of the original core brands of the Unilever group. But it has lost its way, increasingly seen as a soap for the elderly, with packaging and branding that haven’t been meaningfully revisited since the early 2000s. More recently, the brand has seen an uptick in popularity, with its gelatinous texture becoming a popular choice for use in the “soap” eyebrow trend on TikTok.

I revisited the brand’s history and discovered that it had always emphasised its simplicity, good value, mildness to skin, and luminous transparency — a quality that distinguished the soap itself from the hard tallow soaps of its era. I used these qualities as a starting point to reimagine the brand for a contemporary, youthful audience.