Typical Contents was a project developed during the first UK lockdown in 2020, in collaboration with two other designers. It was a public-facing catalogue of our shared obsession with basic garments, and with getting the best possible value and quality from them.

I developed the visual direction around the colours and typography of 1970s military rations, working closely with the web designer to translate that language into the digital experience. With the project produced entirely during lockdown, we also chose to shoot everything ourselves on 35mm film, creating a consistent visual language across the catalogue while working within the limitations of the time.