As creative lead on this project, I worked closely with our copywriter to help shift ETO’s tone from product-focused to emotion driven. Up until that point, the brand’s advertising had leaned heavily on function and often overlooked the emotional connection people have with wine, ritual, and time.

“Savour Every Sip” reframed the product around memory: anchoring our wine preserver in a series of quiet, connected moments: a partner’s touch, dinner with friends, a picnic, a walk on the beach. We developed the narrative and tone, collaborated with director Jack Munsch and the production team at CODA, and worked with a composer to create a custom score. Alongside the film, we shot an analogue stills campaign to expand the world and give it longevity across digital channels.

The result helped position ETO as something more than a tool; it became part of a lifestyle. The campaign gave the brand a new emotional centre, and helped us stand apart from peers in a category that can feels cold or purely functional.