As creative lead on this project, I worked closely with our copywriter to help shift ETO’s tone from product-focused to emotion driven. Until that point, the brand’s advertising had leaned heavily on function and often overlooked the emotional connection people have with wine as a ritual.

“Savour Every Sip” reframed the product around memory: anchoring our wine preserver in a series of intimate, connected moments; a partner’s touch, dinner with friends, a picnic, a walk on the beach. We developed the narrative and tone, collaborated with director Jack Munsch and the production team at CODA, and worked with a composer to create a custom score. Alongside the film, we shot an analogue stills campaign to expand the world and give it longevity across digital channels.

The result positioned ETO as something more than a tool; it becomes part of a lifestyle. The campaign gave the brand a new emotional centre, and helped us stand apart from peers in a category that can feel cold or technical.